Astounding P5 per school annual payouts.

[Aberzombie1892]

Can’t see that Zombie. The PAC12 problems are long lasting if they don’t get presence in the CT zone. All of the new Big 12 teams are stronger programs than most of the PAC12 programs, and, except for national- brand BYU, are located in heavy football populations. I suspect the new Big 12 TV deal will be far better than many initially envisioned. In the meantime the PAC 12 is stuck with the West Coast world. Lincoln Riley will soon turn the PAC 12 into a one school conference.

That’s a fine assessment, but it ignores the fact that on the field results matter to media rights holders only so far as they increase viewership of a program - and no one is arguing that Oklahoma State or Baylor generally have better viewership than USC, Washington, or Oregon. BYU is nice, but none of the other Big 12 programs usually command good viewership for regular season conference games that don’t involve OU/UT.

The Big 12 took a big step in solving their viewership challenges by adding the four new entrants--who all pull from large and football rabid populations. And with those four moving into P5 territory, their viewership and fan bases will only increase. The problem with the PAC 12, is that despite a large west coast population, few care about football. That's why the PAC12 is already lagging, and unchanged will continue to lag the other P5's.

Lagging how? The only reason the 2021 payouts were low was because they didn’t play anywhere near a full season. Even data firm Navigate is projecting the PAC12 will be #3 in conference payouts by 2026, and that likely in line with reality given the composition of the new Big 12 (who would be at the bottom of the power conferences) and the long term ACC deal.

My point is that in a world where media provider wants the rights to both the PAC12 and Big 12 may choose the PAC12 since their deal is up first and could leverage that to cherry pick a Big 12 team or two to add to that conference in exchange for paying that conference more.

[HoustonWave]

That’s a fine assessment, but it ignores the fact that on the field results matter to media rights holders only so far as they increase viewership of a program - and no one is arguing that Oklahoma State or Baylor generally have better viewership than USC, Washington, or Oregon. BYU is nice, but none of the other Big 12 programs usually command good viewership for regular season conference games that don’t involve OU/UT.

The Big 12 took a big step in solving their viewership challenges by adding the four new entrants--who all pull from large and football rabid populations. And with those four moving into P5 territory, their viewership and fan bases will only increase. The problem with the PAC 12, is that despite a large west coast population, few care about football. That's why the PAC12 is already lagging, and unchanged will continue to lag the other P5's.

Lagging how? The only reason the 2021 payouts were low was because they didn’t play anywhere near a full season. Even data firm Navigate is projecting the PAC12 will be #3 in conference payouts by 2026, and that likely in line with reality given the composition of the new Big 12 (who would be at the bottom of the power conferences) and the long term ACC deal.

My point is that in a world where media provider wants the rights to both the PAC12 and Big 12 may choose the PAC12 since their deal is up first and could leverage that to cherry pick a Big 12 team or two to add to that conference in exchange for paying that conference more.

All supposition. The new Big 12 is better on the field, and will likely be more entertaining , and enjoy larger followings than the PAC12. Some networks may still overpay for PAC12 coverage but they’ll wise up. Ultimately even the conferences won’t matter, as the “eat what you kill” takes hold in revenue sharing—at which time it will be a school-by-school assessment when it comes to revenue sharing. The good news with that is schools like Tulane will get into a relevant conference—the bad news is we won’t probably make a penny more, as our fan base will have been long gone, thanks to our stellar leadership.