FTW Newsletter this week provides a deep dive on the new Wave Brand Works program which will educate Tulane players on how to get the most of their personal brand when the NCAA allows player payments for Name, Image, and Likeness rights in 2021.
Includes comments from Troy Dannen and Gabe Feldman on why this could be an advantage for players in Uptown.
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The Wave Brand Works program will be even more successful if a few of the well heeled local alums hire some Tulane athletes for their radio and TV ad campaigns. Hire them for some autograph sessions at their stores--which should attract business. Lots of possibilities if the alums get active.
Tulane is the University of Louisiana