mbawavefan12 wrote:Simmons generated thousands of tickets sold that LSU would never had sold had he not been there. He also generated jersey sales, donations and a huge amount of publicity for the program. Yet he received nothing but exposure.
Before we can come to the conclusion that this was a bad deal for Simmons, we'd first have to somehow put a dollar estimate on that exposure he received. Every nationally televised game is essentially a 2.5 hour advertisement for Simmons. Throw in the highlights and webclicks too, and he's in the national sports conversation for the better part of 10 months (from the beginning of the NCAA season to the June NBA draft).
The argument then is that he was the consensus #1 pick coming out of high school anyway, and that year of exposure while at LSU didn't change that position. While probably true, he did become a national household name, which he parlayed into many more $$$$$$$ in endorsement deals.
Had he decided to go the route of Brandon Jennings and Emmanuel Mudiay, who each played in Europe and China (respectively) for a year after high school, he would've still been the #1 pick, but largely would've been out of the national conscience for a year. While he would've been paid a handsome salary for the year abroad, this does nothing for his overall "brand".
Simmons isn't some innocent lamb who was coerced into a year of forced amateurism. His career has been guided and handled by people who knew he was going to the #1 pick for the last 3 years (including Lebron James and his sports agency). They did the math and came to the conclusion that it was best for his career and his "brand" that he played on the NCAA's stage for a season. He got his exposure, and the NCAA/LSU got theirs. In this particular scenario, there are no victims here.